TV stations are required to comply with a variety of regulatory requirements, including those related to advertising and broadcasting standards. These requirements can be complex and time-consuming to meet, and they can put a strain on a TV station's resources. Failure to comply with regulatory requirements can result in fines, penalties which can have a significant financial and reputational impact on a TV station. Also, Broadcast stations hustle to manage their marketing departments effectively. This can lead to lost sales, missed opportunities, and a lack of visibility into marketing performance. Ineffective marketing can have a significant impact on a station's bottom line as orders expire without any alerts, uncoordinated pricing proposals and marketing team clashes in the field. Relying on document reports at the end of the week/month is as hectic as “Hey John, what are you working on today? How far with client x?”.

Our Ugandan Developed CRM software [Tabie CRM] helps any broadcast/print station to comply with regulatory and client requirements by providing a centralized platform for managing all compliance-related data and documentation. We originally developed the Tabie CRM engine of algorithms and implemented for NTV, NBS and other clients. We’ve consistently updated and tested this reliable algorithm for over 7 years as it has been a key part of our products listed here (https://kinglinepress.com/products). Tabie also includes a variety of features that can help TV stations to manage their marketing team more effectively, such as lead tracking, campaign management, planner, reports, order entry and approval.

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