Tywin SMS and Email Newsletter software enables media houses to easily blast news, commercial content and broadcast reminders

With more avenues to reach out to consumers, more revenue streams are created. Tywin enables media houses to EASILY and actively venture into 2 existing means, SMS and Email. Without special technical training, any newsroom editor for both broadcast and print can use Tywin to send out alerts on upcoming content eg TV/Radio shows, Paper headlines, etc to PC, Smartphone and Feature phone users. In each of these communications, it is indeed very easy to include commercial content with direct call-to-action points and yes, all impact metrics are captured by the system.